Art Direction, Media ID, Branding, web, TV & Print.

Client

Saudi Airlines

Year

2007-2012

Agency

Focusad Jeddah

Saudi Airlines

One of my major clients that I enjoyed working for was Saudi Airlines, they approached me after suffering losing the trust of most clients and partners, the solution I suggested was simple yet very impactful, 6 to 12 months term campaign working only on the image, (new simple ID, Social media, soft launch of new destinations, soft relaunch of saudi cargo, social media plan gaining back trust in Cargo and inbound partner Nas Airlines), my approach was very simple yet beautiful & effective: Emotions..

the audience got very nostalgic, got attached emotionally and mentally with an old memory of a charming city visited, or a childhood memory of their own passion of flying, making the cargo a baby, or making the host and hostesses your own family. 

My services

New simple ID, soft launch of new destinations, and gaining back the trust in their Cargo and inbound partner Nas Airlines.

my approach was very simple yet beautiful & effective: Emotions..

the audience got very nostalgic, got attached emotionally and mentally with an old memory of a beautiful city they visited, or a childhood memory of their own passion of flying, or making the cargo a baby, or making the host and hostesses your own family. 

My service

Client

New ID, TV & Print, Web

Saudi Airlines

Year

2009

Agency

Focusad Jeddah

Your Cargo is our Baby

This ad won best simple innovative idea, 2008

Soft launch of new inbound Airlines, Nas Airlines.

my approach was very simple yet beautiful & effective: Emotions.. By making the équipe of nas airlines your own friends and family. 

the audience got very nostalgic, got attached emotionally and mentally with the images of sweet and valued moments with a mother, grandad, or a dear friend. It is good to know that the budget was small, I used image bank of a dear photographer Jim Eriksson, and changed the clothes of the people in the images, by using only Adobe photoshop. 

My service

Client

Print, Web.

Nas Airlines

Year

2012

Agency

Incomms Jeddah