One of my major clients that I enjoyed working for was Saudi Airlines, they approached me after suffering losing the trust of most clients and partners, the solution I suggested was simple yet very impactful, 6 to 12 months term campaign working only on the image, (new simple ID, Social media, soft launch of new destinations, soft relaunch of saudi cargo, social media plan gaining back trust in Cargo and inbound partner Nas Airlines), my approach was very simple yet beautiful & effective: Emotions..

the audience got very nostalgic, got attached emotionally and mentally with an old memory of a charming city visited, or a childhood memory of their own passion of flying, making the cargo a baby, or making the host and hostesses your own family.