May Atiah
Creative Lead
Integrated 360° (Digital, Print)
& AI Specialization
Award-winning Creative Director and Strategist crafting impactful 360° campaigns across automotive, luxury, finance, and fashion. International experience with brands such as Stellantis, Mouton Cadet, Saudi Airlines, Tropicana, Unilever, the European Central Bank, Harmonie Mutuelle, and Air Caraïbes, developed within leading agencies including Bespoke, Havas Digital Factory, In Communications, Promoaction DDB, Grey Worldwide, Focus Ad, and BBDO.
I design and deploy holistic creative ecosystems, translating strategic vision into cohesive multi-channel executions spanning TVC, social-first content, digital platforms, print, OOH, and experiential activations. I lead end-to-end creative advertising campaigns, from concept development to final delivery, ensuring strategic alignment, creative excellence, and operational efficiency at every stage. My approach blends brand storytelling with performance, driving consistency, desirability, and cultural relevance across all touchpoints, while managing and mentoring multidisciplinary teams, fostering collaboration, and guiding projects at scale in fast-paced environments.
Point of View
Creativity is not decoration, it is a way to make brands matter. From Beirut to Paris, I build ideas shaped by culture, context, and human insight, ideas that resonate with people and deliver impact beyond the campaign itself. I believe the strength of an idea lies in its ability to live seamlessly across formats, audiences, and markets without losing meaning.
Creative Philosophy
I believe in clarity over complexity. Strong ideas are simple, but never simplistic. My approach combines instinct and structure, translating strategic thinking into narratives that are both desirable and effective across film, digital ecosystems, and real-world experiences. I integrate AI as a creative tool to accelerate exploration, build visual territories, and refine concepts, enhancing both ideation and execution.
Leadership Style
I lead by setting a clear creative direction and raising the ambition of the work. Shaped by experience in international agencies and multidisciplinary teams, I challenge ideas to go further while creating the right conditions for them to grow. From concept to delivery, I stay closely involved to ensure consistency, quality, and impact, fostering collaboration and delivering work that performs creatively and strategically.
